Royce Veal 


Founder & CEO

Royce Veal was born February 9th, 1988 in Boston, MA. Veal is the Founder and CEO of Next Level Factory, a business model that facilitates personal skill development training to the aspiring basketball athletes through its training facilities. It’s first location was opened June 2016 in Holbrook, Massachusetts just 20 minutes outside of Dorchester where Veal grew up and currently resides. With its fast growth over the last years the company is expected to open multiple facilities further south and north of Boston.


Veal played basketball at the collegiate level at Framingham State University where he earned his degree in 2011 in Merchandising Management with a minor in Business administration. With multiple offers to try out for professional teams overseas, Veal declined and decided to go right into the working world. Where he began to develop his idea of opening a basketball specific training facility. 


Over the years after a successful collegiate basketball career Veal has built his credibility from working  with some of the top high school athletes in the country who have built themselves to become ranked as ESPN TOP 100 along with NBA TOP 100 athletes. For the class of 2018 Veal had 2 athletes that he works closely with that have received a nomination for the High School McDonald's All American Game. Coach has a numerous amount of athletes that he has worked with currently playing collegiate basketball or have received full Division 1 Scholarship offers to schools such as Providence, URI, South Carolina University, New Mexico State, UCONN, Syracuse, Villanova, George Washington, Merrimack, Elon University, and Fordham to name a few.


Veal currently works closely with NBA and European professional basketball athletes. 




Framingham State University: Veal played 4 years as a guard at the collegiate level and was nominated captain his junior and senior year. In 2010 during junior year, he was selected as the MASCAC first team All Star and helped lead the Framingham Rams to the MASCAC League Championship game. In 2011 during senior year Veal was selected by the Massachusetts State Collegiate Athletic Conference (MASCAC) as Men's Basketball Player of the Week for the week ending January 16th, 2011.  Veal was also selected by the Eastern College Athletic Conference (ECAC) Division III New England Men's Basketball as Co-Player of the Week for the week ending January 16th, 2011. Veal was selected to the 2010-11 Massachusetts State Collegiate Athletic Conference (MASCAC) Men’s Basketball All-Conference First Team.


High School:


Minuteman Regional High School: Played for the Minuteman Regional High School varsity basketball  team for 3 years and helped lead the Minuteman Mustangs to their first 2004 Eastern Massachusetts State Championship. In 2005, Veal helped lead the Mustangs back to the Eastern Massachusetts Finals. In 2006 Veal helped lead the Mustangs to the Massachusetts State Finals where they competed against the Western Massachusetts Championship team .