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About Us

Royce Veal is the Founder and CEO of Next Level Factory, a business model that facilitates personal skill development training to aspiring basketball athletes through its training facilities. Next Level Factory’s first location was opened in June 2016 in Holbrook, Massachusetts just 20 minutes outside of Dorchester where Veal grew up and currently resides. 

Today, we have two main locations in both Stoughton and Dartmouth, Massachusetts. We run each facility with the same goal of helping each athlete that walks through our doors, develop their skill set and increase their confidence so that they are able to perform at their highest potential.

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Real Trainers, Real Results

Get to know our experienced trainers who are committed to helping your athlete get to the next level of their game


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